News/Blog

Wondering how to attract local customers through your website? Read this!

Build it, they will come!

Most business owners have heard this impractical piece of advice one time or the other. Guess, you, too! If you had been in business for more than 5 years, you surely would have known that such a lazy idea doesn’t work!

You already have a website for your business, that’s a great step! But how would you attract local traffic/customers to your doorstep?

We have put together the following actionable procedures that you can undertake to increase the chances of drawing local customers to your products/services:

  1. Local SEO Optimization: Utilize local keywords and phrases like “best [service] in [your city name]” or “near me” in your meta descriptions, content, and titles. Make sure that your name, address, and phone number (NAP) are consistent in your website and directories. Create your business’ Google Business Profile and provide detailed information and regular updates about your products/services using great images.
  2. Localize Your Content: Use local content such as local news, events, neighborhood-specific information, stories, directions, etc. to achieve better visibility in your locality. Ask your local customers to leave feedback on your website while creating local case studies that showcase your great service in your community.
  3. Social Media Strategy: Use local hashtags in your social media posts. Promote local events and share pictures and stories about them using your official social media handles. Have partnerships with local social media influencers and celebrities and share their interactions with your products/services online.
  4. Paid Ads and Geo-targeting: Show Facebook/Instagram and Google ads only to people in your local area, targeting local customers by zip codes, demographics, and interests.
  5. Email Marketing: Offer local incentives, discounts, and freebies to draw local leads. Send them blogs and/or newsletters that will further educate them about your high-quality products/services.

You should understand that there is no one-size-fits-all in attracting loyal local customers to your business. You need to experiment with some of the approaches highlighted above, finetuning them all along the way.

Need some help? Get in touch with us at: (care@letterspeed.com)

Business writing

Whether your goal is to streamline your company’s internal communication and, of course, your business operations or to engage in powerful corporate branding, we’ve got you covered!

Let’s help you create effective, high-quality:   

  • Emails: for marketing, promotional, customer service, transactional, or instructional purposes.
  • Reports: such as financial, management, operational, analytical, forecasting, legal & compliance, Ad Hoc report, white papers, etc.
  • Proposals: Whether it is a Request for Proposals (RFPs), new project proposal, grant proposal, sales proposal, or investment proposal.
  • Press releases: for product launches, company news, event announcements, awards and recognitions, crisis communication, etc.
  • Business plans & pitch decks: All manners of business plans—pitch decks (presentational business plan), operational business plans, startup business plan, growth business plan, feasibility business plan, etc.
  • Newsletters, and others.

Impact of SEO Factors on Website Ranking

Every business owner’s dream is to have their websites rank so high on all the available search engines such as Google, MSN, Yahoo, Pinterest, etc.

Search Engine Optimization (SEO) produces some tangible benefits for business owners when done appropriately. Some of the apparent impacts of SEO on a website are highlighted below:

  1. Improved content quality (30%): SEO improves a website’s content by as much as 30%.
  2. Backlinks (25%): High-quality content naturally attracts people that will share it on their platforms, thereby creating quality backlinks for your website.
  3. Mobile optimization (15%): Your website will be optimized for mobile, and can easily be discovered online.
  4. Page speed (10%): Your website will load faster and drastically reduce its bounce rate.
  5. Keyword usage (10%): When words are strategically placed in your website, it can make it easier for search engines to find them.
  6. Technical SEO (10%): This includes finetuning your site architecture, structuring its data, and improving its crawlability.

Need some help with these? Get in touch with us (care@letterspeed.com)

Technical writing

You can count on the expertise of our team of technical writers to deliver high-quality jobs by putting together bits and pieces of your projects in writing.

We offer excellent technical writing in the following areas:

  • Standard operating and privacy policies
  • Software/hardware design documentation
  • Enterprise architecture documentation
  • Technical background reports
  • Technical guides and handbooks
  • Recommendation, feasibility, and evaluation reports
  • Primary research reports

We also offer technical document localization in over 20 different languages worldwide. Your translated piece will be dutifully worked on by our team of certified linguistic experts who would make sure that the message and tone in your original documents are retained and properly localized for your local clients/customers in the following languages: Japanese, Chinese (Mandarin & Simplified), Italian, Spanish, Portuguese, French, Russian, Thai, Swahili, Dutch, German, Irish, Korean (South Korea), Arabic, Afrikaans, Malay, Tagalog, Yoruba, Hausa, Turkish, Vietnamese, and others.

Copywriting

Content Is Still King! 

Get your content marketing strategy right to avoid wasting your hard-earned resources on processes that do not work!

At Letterspeed, we have simplified the content marketing procedure for all our clients, irrespective of their niches or business’ content requirements. We provide customized Content as a Service (CAAS) that helps customers solve their content marketing issues in no time.

We offer the following strategic services:

  • Content Analytics: We have tools and systems to investigate the current conditions of the content on your websites and advice how to make them rank higher on all search engines, including Google, Bing, Yahoo!, YouTube, etc.
  • Email Marketing Content: You need to keep your customers abreast of the latest information and developments in your business. With our highly customized email marketing series, you can always keep your customers on their toes for the next big announcements about your products or services.
  • SEO Content Writing: Let’s help you deliver articles, blog posts, and other web content that have proper SEO density and can rank very high on search engines.
  • Social Media Marketing: Social media are where your current and prospective customers are lurking. Let’s help you get your product stories to them and turn them into loyal customers.
  • Campaigns: Are you planning to launch campaigns on Google AdWords, MSN, Yahoo, LinkedIn, and on other platforms, we can help you craft that winning adverts which can convert in no time.
  • Content Marketing Consulting: You still don’t know exactly what content strategy to adopt for your business? Let’s review your platform and create a winning content marketing plan for you!

Ghostwriting: Your Book!

Your book! is our special, customized ghostwriting and publishing services.

In very simple terms: WE WILL HELP YOU WRITE YOUR BOOK AND PUBLISH IT! (In a timely manner!)

Have you been dreaming of becoming an author but have gotten no time to actually sit down and write a book?

Are you overwhelmed with your day-to-day job or activities that you hardly can set apart some time to write that book which has been bothering you for a long time?

WE CAN HELP!

Just follow the 4 major steps highlighted below, and you are surely on your way to becoming a published writer (author)!

STEP 1: Get in touch with us and let us know what kind of book we can help you write (whether it is fiction, non-fiction, poetry, screenplay, short stories, a book of essays, et cetera).

STEP 2: We would like to know more about your ideas for the book through some interviews (through Zoom, telephone, email or if you prefer, you can even send your ideas to us as a Microsoft Word file).

STEP 3: We begin to work on your book and constantly stay in touch with you so that we can both remain on the same page. You will get your book’s first draft within a few weeks for proofreading/correction, depending on the book length (Normally, it takes anywhere from 1-3 months to produce a great book). We want to make sure the book depicts your own voice on the subject-matter.

STEP 4: Your finished book will be independently published by our sister company, Kingspears Books, and made available on Amazon Kindle (e-book version) and in paperback format, with a beautiful cover designed by a world-class designer. The interior layout of your book will be professionally done, which can include up to 10 images.

Other services we can render:

  • Help you draft a proposal package that will be distributed to Traditional Publishers (if you chose not to self-publish it)
  • Help you contact literary agents who may offer representation to your book (s) to traditional publishers
  • Help you translate your books into different languages and seek foreign rights (publications) for your book (s)

Send us an email for further information: care@letterspeed.com

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